Annual Report 2022

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... describes the strength of “CLAIM 5”. The determination in pursuing our goals. The success that comes with it.

For HUGO BOSS, 2022 was a year full of power.

Powerful brands. Powerful products.
Powerful execution. Powerful people.

Let's power on!

Record Year

2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022

Daniel Grieder Daniel Grieder

Chief Executive Officer of HUGO BOSS

2022 was an outstanding year for HUGO BOSS. Thanks to the rigorous execution of our ‘CLAIM 5’ strategy, we made it a record year for our Company.

Watch video
Letter to shareholders
Daniel Grieder, CEO – cutout (photo)
Blurry shot of a modern office environment (photo)

Results Results Outlook Results Outlook Results Outlook Targets Results Outlook Targets Results Outlook Targets

  • 3.7
    EUR BILLION GROUP SALES
  • 335
    EUR million EBIT
  • 3.8- 3.9
    EUR BILLION Group sales
  • 350- 375
    EUR million EBIT
  • 4
    EUR billion Group sales
  • ~ 12
    percent EBIT margin
  • 2022
  • 2023
  • 2025

Strategy

Claim 2 2 2 2 3 3 3 4 4 5

Our Strategy Strategy Our Strategy

Claim 5 Strategy Claim 5 Strategy

For HUGO BOSS, 2022 represented an important milestone along its “CLAIM 5” strategy, marking the first full year of successful strategy execution. We made significant progress across key business areas – whether from a brand, product, or sales perspective – making 2022 a record year for HUGO BOSS.

Our Strategy
Homepage – Matteo Berrettini (photo)

Dashboard

2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022

2022 Dashboard

2022 was an eventful year for HUGO BOSS. Our dashboard showcases the most important developments and exciting highlights.

Discover Dashboard
Daniel Grieder, CEO (portrait)

CEO letter

Thanks to the rigorous execution of ‘CLAIM 5,’ we made 2022 a record year for HUGO BOSS.

Daniel Grieder (CEO)

Branding Refresh

2022 was all about our powerful branding refresh.

Alicia Schmidt in white oversized suit (Photo)
Evan Mock in sports-style shirt and black pants (Photo)

Record Sales

2022 was truly a record year for HUGO BOSS.

3.7
EUR BILLION
SALES +31%
Daniel Grieder, CEO (portrait)

CEO letter

Thanks to the rigorous execution of ‘CLAIM 5,’ we made 2022 a record year for HUGO BOSS.

Daniel Grieder (CEO)

Branding Refresh

2022 was all about our powerful branding refresh.

Alicia Schmidt in white oversized suit (Photo)
Evan Mock in sports-style shirt and black pants (Photo)

Record Sales

2022 was truly a record year for HUGO BOSS.

3.7
EUR BILLION
SALES +31%
Daniel Grieder, CEO (portrait)

CEO letter

Thanks to the rigorous execution of ‘CLAIM 5,’ we made 2022 a record year for HUGO BOSS.

Daniel Grieder (CEO)

Branding Refresh

2022 was all about our powerful branding refresh.

Alicia Schmidt in white oversized suit (Photo)
Evan Mock in sports-style shirt and black pants (Photo)

Record Sales

2022 was truly a record year for HUGO BOSS.

3.7
EUR BILLION
SALES +31%
Daniel Grieder, CEO (portrait)

CEO letter

Thanks to the rigorous execution of ‘CLAIM 5,’ we made 2022 a record year for HUGO BOSS.

Daniel Grieder (CEO)

Branding Refresh

2022 was all about our powerful branding refresh.

Alicia Schmidt in white oversized suit (Photo)
Evan Mock in sports-style shirt and black pants (Photo)

Record Sales

2022 was truly a record year for HUGO BOSS.

3.7
EUR BILLION
SALES +31%
Daniel Grieder, CEO (portrait)

CEO letter

Thanks to the rigorous execution of ‘CLAIM 5,’ we made 2022 a record year for HUGO BOSS.

Daniel Grieder (CEO)

Branding Refresh

2022 was all about our powerful branding refresh.

Alicia Schmidt in white oversized suit (Photo)
Evan Mock in sports-style shirt and black pants (Photo)

Record Sales

2022 was truly a record year for HUGO BOSS.

3.7
EUR BILLION
SALES +31%

Stories

BRANDS TOUCHPOINTS CIRCLES PEOPLE

  • POWER­FUL
    BRANDS

    We ushered in a whole new era with our highly successful branding refresh – new products, record-breaking campaigns and spectacular events have impressively fueled the power of BOSS and HUGO.

    Learn more
    Learn more

  • POWER­FUL
    TOUCH­POINTS

    We are transfering the power of BOSS and HUGO to all consumer touchpoints and want to offer our customers a best-in-class omnichannel experience.

    Learn more
    Learn more

  • POWER­FUL
    CIRCLES

    At the heart of “CLAIM 5” also lies our unwavering commitment to sustainability. Promoting and implementing a circular business model is of particular importance in this regard.

    Learn more
    Learn more

  • POWER­FUL
    PEOPLE

    Meet the powerhouse people behind “CLAIM 5”, with their exceptional commitment and great dedication to our Company and our two strong brands, BOSS and HUGO.

    Learn more
    Learn more