Successful execution of “CLAIM 5” spurs significant top- and bottom-line growth
Currency-adjusted Group sales increase 27% to new record level of EUR 3.7 billion
Operating result (EBIT) grows 47% to EUR 335 million
For HUGO BOSS, fiscal year 2022 marked a first important milestone along the Company’s “CLAIM 5” growth strategy and in achieving its 2025 financial ambition. In particular, the successful execution of several key brand, product, and sales initiatives as part of the comprehensive branding refresh significantly drove brand momentum of BOSS and HUGO throughout the year – from new product, to record-breaking marketing campaigns, up to the relaunch of our digital flagship hugoboss.com and new store concepts in brick-and-mortar retail. In light of broad-based and accelerating top-line growth, we posted record sales as well as strong bottom-line improvements in fiscal year 2022, thereby also expanding market share for BOSS and HUGO globally. This stellar business performance is all the more remarkable considering the high level of macroeconomic and geopolitical uncertainty in fiscal year 2022, such as global supply chain disruptions, the economic implications of the war in Ukraine, and long-lasting pandemic-related restrictions in China.